By 1935, 85 percent of the watches made in American factories were wristwatches, a dramatic increase from 15 percent in 1920.
It was a successful move, with more than 150.000 Elgin Parisiennes sold within the first year. Paris haute couture was a big inspiration and Elgin made it all come from France right to the US. They had to match your hat, handbag or shoes, to create the perfect “ensemble”. Elgin decided to play a huge style game, pitching the major claim that watches couldn’t just be good, they had to be good-looking and fashionable. It is important to realize that at that time, a lot of Americans wore pocket watches. The Elgin Parisienne line was first introduced as a fashionable watch line in 1928 before the Great Depression. The watches were introduced 90 years ago and could be yours for $35 (equal to some $500 today). All six cases were designed by (as cited in a print ad from that era) internationally famed Paris creator Lucien Lelong. It wasn’t surprised to learn that this model belongs to a special series of designs named Elgin Parisienne. Don’t get me wrong, I don’t think they’re ugly, but just the idea of that kind of watch on my wrist always makes me feel older than Gandalf.Ī simple but perfect brick-like-shaped Elgin case perching in between 50 other art deco Gruens, Bulovas and Hamiltons sticks out like a sushi set in the middle of 50 burgers. It wasn’t like the other watches in his store that featured ornamental, fat or over-glamourized edges and ostentatious case engravings so typical for that era. I’d never bought a watch from him until I spotted this art deco Elgin. I was sitting in a cab on my way to London Heathrow when I got the latest newsletter from an Israeli dealer stocking mostly pre-1960 watches. A partner with growing sympathies towards vintage timepieces also makes buying gifts simpler. I have to admit that having a partner with an affection for watches as big as your own, it makes a collector’s life much easier. If you want to have some fun, log into any watch forum and read stories (or learn some techniques) on how to acquire a new watch without your partner noticing any impact on the family budget. It was a vintage watch on my wrist that sparked mutual conversation in the early days before we ended up in a relationship. All of my enthusiasm when unboxing a new watch is shared offline, right in the center of our living room. It is not any virtual cult club at some watch forum that I’ve never met face to face. To bring more female readers to watch collecting or #GTGs and prove the general opinion wrong.ĭo you know who I most share my watch collecting passion with? The woman I now share my mortgage with. Our desire and goal at Fratello is to change that.
Well, I don’t know who said that, but this is what the general understanding is. Who said that vintage watch collecting is a boy’s game?
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